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After launching the world’s cheapest car, Ratan Tata, Chairman, Tata Group, has embarked on a new journey — one that looks to provide the world’s most affordablesafe drinking water purifier.

‘Tata Swach’ is a unique and innovative water purifier. Requiring no energy or running water to operate,the replaceable filter-based product, which is entirely portable and based on low-cost natural ingredients.

About Tata Swatch water purifier:
Built around a bulb-like water purifier made of natural elements like rice husk ash impregnated with nano-silver particles, Tata Swach is convenient to use. It produces clean and safe water without using electric power or running water, which is often not available in rural areas. The cartridge bulb is packed with a purification medium which has the capability to kill bacteria and disease-causing organisms. The new TataSwach water purifier can purify up to 3000 litres of water after which the cartridge stops water flow. The water purifier gives the user enough lead time for cartridge replacement.

TATA Swach Price in India : The new TATA Swach water purifier will cost around Rs.1,000.The purifier will cost Rs.749 and its Catridge with cleaning material will cost Rs.299 .

TATA-Swach-water-filter

AFTER LAUNCHING the Nano, Tata group now has set its eyes on the water purifying business as it wants to save the lives of millions, who suffer due to waterborne diseases caused by drinking polluted water.

Tata Swach meaning clean in Hindi is a low cost water purifier targeted at the low income group and rural markets.

Tata Swach does not require running water, electricity or boiling to produce clean water and it is cheaper than boiled water, bottled water. Tata Swach is also considerably cheaper than its nearest competitor Hindustan Lever’s Pureit filter.

Tata Swach was launched on Monday and the company is selling it in two versions priced at Rs 749 and Rs 999 depending upon the model. The cost of the filter is Rs 299 and it has the capacity to filter 3000 litres of water.

Tata Swach uses paddy husk and is bound with microscopic silver particles that kill the bacteria responsible for 80 per cent of waterborne diseases.