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Ramcharan Teja’s new movie in the direction of Bommarillu bhaskar iis said to be the remake of Bollywood Hit movie Bachna Ae Haseeno.
Now Ramcharan Teja paired up with three heroines Genelia, Shazahn Padamsee and Sharoan is playing lover boy character similar to Ranbir kapoor. The movie can have shades of Bachna Ae Haseeno but cannot be a complete remake.
If there is one thing that people in public life want to guard, it is their image. Money could be lost and regained but image once lost cannot be regained. No wonder when a hero like Chiranjeevi started a party he was banking on his clean and upright image. But the spoke in the wheel of PRP has always been Allu Arvind. The man has apparently made a serious dent in this image by making a business of selling tickets to aspirants in the PRP party.
Thanks for all this hanky-panky business from Allu Aravind, the image of Chiranjeevi and the image of scions of that family has taken an irreparable damage.
Big producers within Tollywood now do not want to work with Allu Arjun and Ram Charan Teja because of the bad image that Allu Arvind has created with his craving for quick money.
Analysts feel that the careers of the young guns would be affected in the future because of Allu Arvind.
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It sure pays to be a celebrity these days. The real barometer of a celeb’s iconic rise/successful stature is often measured by the brands he/she endorses.
Ironically, while most leading Tollywood stars take home hefty pay cheques and are brand names themselves, they have taken their time to be lured by the glamour and money that endorsements bring in. With the exception of A-list actors like Chiranjeevi, Mahesh Babu and Pawan Kalyan, who have campaigned for international cola brands, others haven’t become brand ambassadors even for local brands. But all that seems set to change, as the younger Tolly heartthrobs seem to have woken up to the advantages of endorsing brands.
Rising star Ram Charan Tej has been signed up as the brand ambassador for a leading soft drink in Andhra Pradesh, while a rival cola brand has hired Allu Arjun as its ambassador. Charan is the latest addition to the list of Chiranjeevi’s family members who have endorsed a cola in AP.
Tollywood actress Ileana is a lifestyle brand’s face in South India. Tolly hotties Asin and Genelia D’Souza have bagged prized endorsement projects after the success of their Bollywood movies Ghajini and Jaane Tu Ya Jaane Na respectively. While Asin has signed an endorsement deal to shake a leg with MS Dhoni for a shopping mall, Genelia will do ads for a soft drink and a chocolate brand. Today, Asin is the all-India brand ambassador for seven major products and reportedly makes more money from her endorsements than from films.
Mahesh Babu might take almost two years to decide on a film, but endorsed two brands and earned super bucks. Has he been paid a bomb? “We can’t talk about the remuneration. But a celeb ambassador makes it easier for the brand to connect with a larger section of people. His off-screen and on-screen persona definitely rubs off on the brand. His passion and go-getter image adds to our brand,” says a spokesperson of the soft drink brand he’s endorsing.
According to industry sources, Ram Charan Tej, the scion of Chiranjeevi’s family, was roped in for a fancy price tag too. “Ram Charan is Tollywood’s leading sensation who resonates youngsters’ core value with his thirst for life and confidence. He is the face of Andhra youngsters and is an inspiration for the new generation to follow their dreams,” says the spokesperson of the brand. “I am endorsing this product since it’s meant for the youth,” says Ram Charan, who shares screen space with Deepika Padukone in the commercial.
Sexy star Trisha claims, “Premium brands and good money is the key.” The actress has thumbed down many unhealthy ad offers. “I don’t want to be associated with harmful products,” she says.
Another new entrant to brand endorsements is Ileana. She’s just one commercial old. “I want to be selective, so I am just endorsing a branded product among a bunch of offers,” she says. More than the money, she wants to be part of A-line brands “I am stuck with film commitments, but in a couple of months, I will endorse more brands,” she adds.
Ad wiz Santosh Desai says that a celebrity is chosen on the basis of a product. “Be it an up-market product or mass-oriented product, a celebrity is chosen accordingly. The chosen one should definitely appeal to both the youth and masses. Stars help the brand. I don’t think ads are promoting gender stereotypes, since actresses are chosen for products beyond cosmetics. But makers try to cash in on their pretty faces.”
Price wise
Mahesh Babu ——Rs 5-6 crore
Ram Charan Tej —Rs 3-4 crore
Allu Arjun ———-Rs 2-3 crore
Asin Rs ————-1.5 – 2 crore
Trisha ————-Rs 80 lakh-1 crore
Genelia ————Rs 1 crore -
Ileana ————Rs 70- 80 lakhs,
(Figures are based on industry estimates and are per endorsement)
The young and talented actress Tamanna is now all set to go places. She made a big name with her role in Shekar Kammula’s ‘Happy Days’. Tamanna has bagged a couple of big films in Tamil and is also eyeing Hindi films.
Tamanna is now on the verge of bagging a big film in Telugu too. She is now being considered to play the lead opposite none other than Ram Charan for his new film. S S Rajmouli will direct the film and Allu Aravind is the producer. The film will commence shooting from the 18th of this month.
Video piracy is now growing into alarming proportions. The VCDs and DVDs of newly released films
are known to hit the market the moment a new film hits the screen. Now the menace is haunting producers and directors whose films are now in progress.
The video clippings of the Ram Charan-Rajamouli combo film are now making their appearance on YouTube. The clippings show Ram Charan riding a horse and there are some other clippings too.
